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2020: VIDEO AND MOBILE OUT FRONT

by / Thursday, 23 June 2016 / Published in DOTWALL
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June 23, 2016 – Awaited with great interest every year, the forecasts of the Cisco Visual Networking Index are always fascinating: in Italy more than 42 million people will have an internet connection by 2020, taking penetration from 64% in 2015 to 71%.
Worldwide, more than 4 billion people will have a mobile and fixed connection, with data traffic trebling compared with today. The planet will move into the age of Zettabytes: by 2020, 2.3 ZB of data will circulate on the net, the equivalent of 12 hours of music in streaming per capita for each day of the year.

All this memory will consist for the most part of video files, which in 2020 will account for 82% of total network traffic: video services and content will be the dominant applications, on which all the most farsighted businesses – from B2B to entertainment – have begun to focus.

Indeed, video will be a key driver of the global growth of Internet traffic: video use will quadruple – worldwide and in Italy too – and in 2020 will account for 82% of ‘consumer’ traffic (in 2015 it was 68%). Traffic generated by virtual reality has quadrupled in recent years, and will increase 61-fold by 2020.

The Cisco analysis also highlights that Internet traffic generated by smartphones will exceed PC-generated traffic: by 2020, 71% of total IP traffic will originate from devices other than PCs, such as tablets, smartphones and televisions. Smartphones will generate 30% of traffic, while PCs will be down to 29%. In Italy, smartphones represented 14% of IP traffic in 2015, rising to 32% in 2020, while PC-generated traffic will fall from 55% to 28% in 2020.

A video explosion and mobile devices overtaking PCs, say the studies: from the business traveler to the commuter, from the consumer who uses e-commerce for all purchases to the consumer who still prefers bricks and mortar, in all cases use of video, increasingly from mobile devices, will be the preferred way to collect information, communicate or take time out: so the future also lies in video captioning, to make videos understandable in all the languages of the world!
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