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by / Friday, 22 July 2016 / Published in DIXIT...

July 22, 2016 – A report from Paola Baccalini, our Marketing Manager, who attended the “China Watcher – Sixth Maria Weber Annual”, organized by the (ISPI) international policy study institute at Assolombarda Confindustria Milano Monza e Brianza, of which Dotwords is an associate as an innovative start-up.

What are the political and economic prospects for Chinese activism on the international stage? Will President Xi Jinping succeed in achieving the promise of the ‘Chinese dream’ of prosperity and cultural, economic and military expansion by 2049? What are the opportunities and challenges for Italian business?

These were the questions examined at the conference I attended on July 13, drawing on recent studies and data: the ISPI report “China Dream: Still Coming True?” and the Focus Cina, project conducted by ISPI and the Fondazione Italia Cina pto highlight the distinguishing characteristics and potential of China’s provinces.

As the marketing manager of a fast-growing and innovative Language Service Provider, I have a keen interest in market trends. The conference was a chance to reflect on the political and economic challenges facing China and their repercussions for Italian business. It is a well-known fact that many of our country’s companies consider China a key market guaranteeing important growth. From the viewpoint of commercial development, I have identified a number of business areas that have met with a strong response from Chinese consumers and enjoyed an increase in exports: food and agriculture, the aerospace industry, the broad field of life sciences, diagnostics and pharmaceuticals, furniture and products made in Italy in general.

The leitmotif of the conference was the concept of internationalization, beginning with the address by Italy’s Ambassador to China, Ettore Sequi, who spoke from Beijing at the beginning of the proceedings.

Language is the first factor in relations between business organizations and the markets on which they operate: respect for linguistic diversity is a vital element in the international age. More specifically, it is fundamentally important for companies heading down the “silk road”. As a provider of language services for corporate clients, Dotwords works side by side with businesses and organizations active in China, to assist international growth and support entry, development and consolidation on the Chinese market.


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