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by / Friday, 17 June 2016 / Published in DOTWALL

June 17, 2016 – “If I had to make a bet, I’d say: video, video, video,” said Nicola Mendelsohn, Facebook vice president for Europe, the Middle East & Africa (EMEA), speaking to the audience at the London summit of Fortune magazine.
In five years’ time, Facebook will probably consist solely of videos, according to a forecast supported by booming numbers and empirical observation of users’ pages, where written text is on the decline. In the last 12 months, daily video views on Facebook have risen from 1 to 8 billion, in part as a result of the launch of FB LIVE streaming.

Today, the best way to tell a story is with video, it provides endless information in a very short time,” added Mendelsohn. Text is used less, whereas Facebook users watch an average of 100 million hours of video per day on mobile devices: “Users are particularly fond of the ‘behind the scenes’ broadcasts on Facebook Live, a rapidly growing phenomenon with 433 million users in the EMEA area.

Speaking in Berlin a few months ago, Mark Zuckerberg himself said that video is the function that interests him most, especially live video, which is almost an “obsession”, judging from the attention paid to it by the Facebook team of engineers.

Launched in 2015, Facebook Live enables everyone – users, celebrities and media – to broadcast video in live streaming. A challenge to Periscope, but with all the firing power of 1.65 billion users of the “blue” social network. The real rival, however, is Snapchat, half a billion users for the application developed to share “self-destruct” photos and messages.


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